ETHOSONIFY

bespoke audio branding & sound design

Services

Make waves. (Literally.)

Whether it’s branding campaigns, audio UX, or narrative music, our sounds will transport your audience to worlds you want them to experience, blending scientific, technological, and artistic solutions.

We deliver our services and files globally and securely, interfacing with clients through end-to-end encrypted virtual listening and collaboration sessions using tools such as Wire Secure Messaging.

audio branding strategy

This research-driven service can form the basis for building a comprehensive audio (re)branding and sound identity. As part of this consulting service, we deliver a series of recommendations based on investigating and analyzing:

  • The full range of client products and services current and planned.
  • Brand identity and marketing strategy.
  • Primary objectives, including target market.
  • Sound and audio branding practices across competing products and services through competitive analysis and benchmarking.
  • Feasibility for potential sonic designs and implementation.
sound identity sculpting

This design-focused service constructs for clients:

  • Brand-resonant sonic designs for fixed uses and specific contexts. These may include a sound logo, and possibly brand theme song (this is similar to a jingle, but without text). The distinct advantage of the custom audio-branded theme song over licensing an existing one is that it eliminates competitive use of the same song, allowing your brand to stand out rather than leading it to blend in.
  • A sound “ontology”, or definition and mapping of brand-correlated ranges for frequency (pitch), amplitude (dynamics, or loudness), wave form (timbre, or tone color), and duration — for variable use and adaptability in different contexts, which means brand sounds can grow with your organization over time.
  • Identification of brand-resonant instrumentation, soundscapes, and creation of musical phrases in stem form which can be connected and mixed in a variety of ways for long-term adaptability.
sound logo and theme song

The creation of a sound logo and/or audio-branded theme song can be offered independently of the Sound Identity Sculpting service for clients who do not wish to develop a fuller audio branding beyond a melodic structure. The distinct advantage of the custom audio-branded theme song over licensing an existing one is that it eliminates competitive use of the same song, allowing your brand to stand out rather than leading it to blend in.

audio UX

This service focuses specifically on developing sounds that users engage with either actively through tactile-triggered actions on devices, such as pushing buttons, or passively by receiving alerts, such as alarms.

scoring & sound design for audio/visual narrative

Whether for long-form narratives such as films, staged dramas, podcasts, and audio books, or shorter-form such as commercials and ad campaigns, our team can work with you to build a score that stands out with bespoke, custom music.