Is your brand on silent mode?
Ethos refers to the distinctive character or values of a person, community, or organization. We help make your ethos audible by translating your brand’s distinctive characteristics into magnetic sounds. As a bespoke audio branding and sound design collective, we work with you to make brand-resonant sound waves built to ripple far and wide across the digital landscape.
Simply put, audio branding means defining your distinctive brand sound. Well-designed audio branding activates listener emotions to encourage specific responses and create deep sensory memories of your brand identity. No other sense can rival the power of hearing to accomplish these tasks.
Hearing is the closest of our five senses to the brain region that regulates basic emotions and motivation, and it can impact us like touch.1 The Western world has privileged sight over sound since the 18th century, but hearing is a more physical experience: unlike light, sound waves pass through our body.
Brand silence is not an option in a digital world.
Case Studies
Explore samples of our work below, and learn how our services can deepen your brand resonance.
An immersive audio/visual experience, staged in a Brooklyn performance space over several weeks, called for an electrifying score and soundscape to guide viewers through the emotional arch of the light installation.
A New York theatre company designed an immersive mobile-app sound walk for New York’s Prospect Park, which receives foot traffic from 8-10 million visitors annually. The app, which cued specific sites with dramatic dialogue, needed an ethereal and haunting musical score and sound design to bring the story to life and maintain momentum. According to one reviewer, “Of standout note is the work of [the] composer… whose original music and sound design are key elements in establishing the transporting quality… Alternately calming and tense, his score/soundscape significantly enhances the disorienting reality of the work’s world. Indeed, [his] contribution supports my view that sonic textures are hugely important… aspects in the creation of immersive theatrical experiences” (Interludes).
In preparation for the launch of a new concert series, a New York-based symphonic collective required a brand-aligned symphonic score and trailer that could set the tone for its performances, generate viewer interest, and increase click-through rates.
To grow its customer base, a boutique leather company used Ethosonify’s services to develop a dynamic trailer and score that would invite prospective buyers into its shop so that future customers could meet their team and observe the production process.
1 To learn more about the relationship between sound and regulation of emotion, explore the research of neuroscientist Antonio Damasio (for example, in “Music, Feelings, and the Human Brain“).